We Build The Architectures
Agencies Don’t Understand.
Most e-commerce advice online comes from marketers who have never managed a Seller Central account under pressure, or integrated a headless Shopify build with an enterprise ERP. We are operators first, consultants second.
The “Messy Middle” of E-Commerce.
Hoot Commerce was built to solve a very specific problem for brands in the $1M to $5M ARR range: top-line growth aggressively outpacing backend infrastructure.
When you hit 7-figures, the traditional agency model fractures. Your Amazon agency starts bidding against your Shopify Google Ads to claim credit for the same customer. Unauthorized 3P sellers erode your Buy Box. And the custom APIs bridging your 3PL to your ERP break during Q4 volume spikes.
We step in to fix the unit economics. We untangle the tech stack, consolidate the omnichannel strategy, and deploy enterprise-grade architectures—like NetSuite, Celigo, and Amazon Transparency—so your brand stops competing against itself.
Our Execution Framework
Margin-First Logic
Every strategy traces back to a hard number: TACOS, blended CAC, LCP, or net margin. We ignore vanity ROAS and focus entirely on cash flow and profitability.
Operator-Built
We’ve physically managed the Seller Central accounts, rebuilt the PPC portfolios, and coded the ERP integrations. Our advice comes from doing the work, not watching dashboards.
Omnichannel Synergy
We eliminate agency silos. We architect catalogs so that Amazon absorbs volume via multipacks, while driving high-LTV single-unit trials back to your Shopify D2C site.
Meet The Founder
Robbie Shawn founded Hoot Commerce after 15 years inside the engine rooms of hyper-growth e-commerce operations.
From building scalable architectures that propelled DTC brands from $15M to $45M in annual revenue, to architecting backend fulfillment routing for nationwide 2-day shipping, he has executed at every layer of the digital ecosystem.
That rare combination of deep performance marketing and complex technical infrastructure shapes the core philosophy of Hoot Commerce: fix the unit economics and systems first, then pour fuel on the fire.
Proven In The Trenches
“
Robbie is an IT workhorse that knows sales and digital marketing. I had the pleasure of working with him on multiple projects including the implementation of NetSuite and technical integration of sales channels using Celigo. Outside of his IT skills, he understands the ins and outs of Amazon as well as overarching digital marketing strategy.
MPMichael Pilgrim
Owner
“
The team at Hoot Commerce was great to work with. They helped us increase sales on both our website and Amazon in only a few weeks. We have experienced year-on-year growth due to their data-driven approach.
GAGeorge Anderson
CEO, Digitalbox
Let’s Look At Your Numbers
Book a 30-minute diagnostic. We will review your current store live and show you exactly where the revenue leaks are before you spend a single dollar on a retainer.