Google ads are one of the most popular platforms where you can run ads and do your marketing. This will allow you to run  ads on Google’s platform. It will allow you to run ads on Google search.

We will see all of the things that you need to consider. Starting from what is Google ads and how to use Google ads. Further, we will see the exact way on how to start advertising on your website.

Let’s begin the guide and see what things there are to consider.

What are Google Ads?

Google ads are the ads that are seen on the Google platform.

When you search something on Google, you see the ads directly on the search pages, right? If you want to display the advertisements there, you will have to use Google ads.

Google ads allow you to display your ads on Google search. If you want to show your ads on YouTube or in the apps, you will have to use the same platform.

Google ads are extremely useful as the conversion ratio is the highest. We will surely talk more about the conversion ratio as we move further. Before that, let’s talk about some of the basic things that you need to consider.

Terms to Know

Now that we have seen what is Google Ads. We will now see If you are a complete beginner, there might be some terms that will be new for you. You surely don’t want to get confused and search for every single meaning, right? Therefore, we have collected some of the new terms that you might come across.

If you want to know how to use Google ads, you will surely need this.


One of the common terms that you will see is bid. A bid is nothing but the amount you place for the ads. There are many people running ads. If you want to show your ads first, you will have to bid more.


PPC stands for Pay Per Click. It simply means that you are paying for every click that your advertisement gets. If it gets 10 clicks and your PPC is $0.50, you are paying $5 for every 10 clicks. In the same way, CPC stands for Cost Per Click. This will tell you how much money you are spending to get the clicks.


CTR stands for Click Through Rate. Let’s say for example if 1000 people saw your advertisement and only 10 clicked on it. Your CTR is 1% because only 1% of the total people clicked on your ads.


Keywords are the phrases for which you want to display the ads. If you are displaying your ads for the “Dog food” keyword, it will show the ads to the people who are searching for dog food or similar keywords.

Quality Score

When you complete setting up your advertisement, you will see the quality score. The quality score will determine how effective your advertisement is. If the score is good, it means that you will get a good CTR from it.

How to use Google ads?

If you are thinking about how to use Google ads, you are at the right place. We will now see how you can use Google ads.

This is the place where we will also discuss why Google ads are effective.

Let’s assume that you are running an eCommerce website that sells décor items. You might be having a lot of décor items and you want to run some ads.

Where you will run the ads? Here are running it on Google, right? But the question is who will see your ad?

For that, you will have to set the targeting options. There are various targeting options available. We will see some of the most important ones here.


This is one of the common targeting types. If you want to target people who are passionate about décor and you only want to show the advertisements to them, you can use this option.

The interests and passion are found through the previous search history and watch history from YouTube. As you might be knowing that Google uses all the data for the ads. This is how you can benefit from it.


You can surely target the keywords. We already mentioned the keywords and where you can use the keywords to run the ads.

There are various types of keyword targeting options here.

  • Broach match is where similar keywords will also be targeted.
  • You can go with the exact match if you want to target that particular keyword only.
  • Phrase match is where the ads will be shown if the phrase is present in the search term.
  • You can also set exclude any keywords if you want.

So, there are many types of keyword targeting options that you can use. This will allow you to run the ads wisely.

Keywords are the most important thing that you need to see. This is simply because keywords play a very important role in getting ad clicks.

If a person is searching for wall arts, there are good chances that he or she is going to purchase wall art. Therefore, if you show up at the exact time, there are good chances that you will get the click and the person will click on your advertisement.

In the same way, you can excuse some of the keywords which you don’t require. This can be as simple as adding “Free” in the keyword. You surely don’t want to target the people who are searching for something for free. There are very few chances that they are going to purchase something from your website.

Therefore, you can target people as per the keywords.


If you are selling only in a specific country, you might only want to show the ads to the people who are living in the same country, right?

This is where you can use the demographics targeting option. It allows you to target people based on the location. If you are only targeting people who are living in a specific country, you will get more views.

You can also target areas here. There are many ways you can use this. If you are running an offer that is only valid for a specific area, you can surely use this. In this way, you can get the best out of your ads.

Along with the keywords, this is also considered as one of the major targeting options offered by Google ads. If you are planning to start advertising on your website, you might want to keep this in mind.

Rematching or Retargeting

People often don’t use this type of ads and that is the biggest mistake they make. One of the best types of advertisements that they can use is rematching ads or retargeting ads.

This is a type of advertisement that is only targeted to the people who have already interacted with your business.

In simpler words, if someone has clicked on your advertisement or they have visited your website from the advertisements, they are considered in this ad. The advertisement will only be shown to such people.

This is considered one of the best ways to retain the audience. If someone visited your website, it simply means that they know about your business. If you can target such people, you can easily convert them into your customers.

As they know about your business, it will be easier for you to run the ads. You can directly run an advertisement that shows the features or the advantages of your product. This is how you can make more sales.

You can run this advertisement along with the main one. Please note that you will have to advertise first to run the rematching ads.

The Main Question – How to start advertising on Your Website

If you are among the most people, the next question that probably might be having is how to start advertising on your website. Here are the exact steps to do it.

Sign in to Google ads

You can simply open and hit the sign-in button. As it is a platform by Google, you can easily sign in with your Google account without having to sign up separately. So, this is a huge thing.

You can directly use the Gmail account to log in.

On the next page, you will be asked for certain information about your business. If not, you can simply head over to the next step.

Create a Campaign

At first, you will have to create a campaign. There can be multiple ads in a single campaign. So, you can use any name here.

Usually, it is the name of the website if you run multiple websites. If not, you can surely set a specific category here.

The next thing is where you will have to create an ad group inside the campaign. You can surely have multiple ad groups.

For example, the main campaign can be the “Décor Store” and the ad group can be Wall décor, sculptures, and garden décor.

Of course, you can set the names as per your choice. We are just giving you an example to make your work easier and faster. You can simply take the idea from here or you can name it as per your choice.

The name will only be visible to you.


Before you can run the ads, you will have to set your budget. We suggest you set a low budget at first. You can surely increase it as you go.

In most cases, you will also get a coupon code by which you can get some free ad credits. You can surely use the credits as well. The main thing that you need to keep in mind here is that you need to set a low budget.

Google ads will require a lot of testing. If you are thinking, I can simply start advertising on your website with few clicks, you are wrong. You will have to do some work before you can do the same.

So, make sure that you are setting the right budget.


On the next screen, you can set the target audience. We have already seen the targeting options you are getting here.

You will have to set the keywords at first. Once you have set the keywords, you can also set the demographics.

Further, you can select the number of platforms where you want to show you an advertisement. If you don’t want to show the ads to other platforms such as YouTube or apps, you can simply remove them.

It’s surely your choice on how you want to show your advertisements. If your advertisement is only for desktop users, you can only target them. In this way, you will get the most out of it.

Create your Ad

In the next step, you will write the advertisement.

This is where you will have to write the headlines, description, etc. You will also have to add the images and text from here.

Once you do that, you can  publish your ad.

Publish it

The last step is where you can make it live. You can publish it and wait for it to be approved.

Your ads will then start showing. You can see the reports and increase the budget as per your need.

Final Words

To conclude, this is how you can set up Google ads and start running them. Make sure that you analyze the ads regularly. In this way, you can run the advertisements. You can always scale up the advertisement and then increase your budget accordingly.

If you want to grow your website, you can always request eCommerce consulting from an experienced person. This will help you grow your website and increase sales as well. You can always test all the ads to see which one works the best. In this way, you will find the best working advertisements you can use. You can also change the heading or images to test it.

Published On: April 17, 2021 / Categories: E-Commerce, Marketing, PPC Management /

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