CRO stands for Conversion Rates Optimization. It’s a process you can use to increase the overall rates of conversion on your website. Improving the conversion rates of websites is entirely important if you want your business to succeed. This is the best way using which you can increase sales and revenue.

Even if you have no idea what conversion means, don’t worry. We will see all the things about it. We will then discuss some of the best ways to increase the conversion rates of any website.

CRO, Conversion, and More Terms

We will begin with the terms and the meaning of all the terms and then we will see the rest of the things that matter.

There are many people out there who don’t know the meaning of various terms. If you are one among them, you will come to know over here. We will start with the basic thing that is the meaning of the terms.


The most basic thing that you need to know is about the conversion. Conversion is a simple action taken by the user. It might be entering the email address or it can be buying the product. It depends on the website owner on what the conversion goal is. A website owner might be trying to convert visitors into subscribers or customers. These are called conversions.

Further, this can be divided into two types of conversions. One of them is called Micro conversion. This can be as simple as signing up for an email newsletter. In the same way, the macro conversion will include huge conversions like buying a product/service.

Conversion Ratio

The conversion ratio is the percentage of conversions made in a particular campaign,

The formula is simple, just take the number of conversions and divide it by visitors. Now, multiply the number by 100 and that’s your conversion rate.

For example, if you have 10 orders and 500 visitors, you can take 10/500 which is 0.02*100 that is 2%. Therefore, the average conversion rate is 2% here. Like you might have guessed, it’s in the percentage.


Like we have mentioned, CRO stands for Conversion Rate Optimization. It’s a process where we do a couple of changes to the website or webpage to increase the number of people converting. This will eventually help you with sales and revenue.

How Improving CRO will help you?

This is a question that some of the people might surely be having. How can you benefit if you improve the CRO of your website?

Here are some of the ways you will be benefited.

  • You will see a huge increase in the conversion rate which simply means that you are getting more sales. Hence, it will help you with revenue.
  • It will improve the SEO of your website. SEO stands for Search Engine Optimization. This will increase the search engine rankings. Your website will rank better on Google and all the other search engines.
  • A lesser bounce rate is yet another benefit. Bounce rate simply means the number of visitors leaving your website after visiting just one page.

Website Design and UI

The main thing that will help you in improving the conversion rates is the website design. Sometimes, if your UI is not that great, you will end up with bad conversion rates. CRO is dependent on various factors and not just one.

However, if the website design and the UI is not good, people won’t even visit the next page of your website. Therefore, you will end up with no sale.

You need to make sure that the UI is easily navigable. The user should see the “Add to cart” button. Of course, if you are running a service website, it will be some different kind of button. In the same way, you can optimize your design in such a way that it will increase the rates.

There are some of the things that you need to keep in mind. Here are the things that you need to see.

  • Colors are the most important things. You will have to see that the color combination is great.
  • Fonts are yet another best way to increase interaction. You will have to make sure that the fonts are easily visible. Also, you can set brand fonts where you can set the same fonts for all the things.
  • The size of the button, as well as the position, will also matter.

These are some of the things to keep in mind when you are enhancing your design.

Copy of your Webpage

Copy simply means the text of the web page. If you are selling something, the text will play a very important role here. For all the websites, you will have to makes sure that the headline is convincing enough for people to buy.

In the same way, if you are running an eCommerce store, you will have to keep in mind all the product descriptions and short descriptions. In this way, you can be sure that you are getting the most out of the earnings.

Here are some of the key points to write a better copy. You can keep in mind all these things and you will surely write the best possible copy for the product.

  • Ensure that you are using the right font and size.
  • The headline should tell people what your product will do.
  • Focus on the advantages of the product instead of focusing on the features of the product.
  • Remember, people will always buy for emotional reasons and not for a logical reason.
  • You can surely add a story where you can tell people what the product does.
  • Adding reviews will also help you in increasing the conversion and doing better CRO.
  • CTA that is Call to Action button position is extremely important. Make sure you have added the button at the right place and you also have to make sure that it has perfect colors.
  • The button text will also be reasonable here. So, make sure that you change it.

Change the Outer look

Now, think about the entire scenario like this. Well, let’s take an example to know better. Imagine, you are running an eCommerce store. Now, whenever someone visitors your website, what are the first things that they are going to see?

Obviously, the home page, right? So, make sure that the first impression is great.

Thereafter, let’s talk about the conversion. If they like the overall homepage, where are they going to go first? Obviously, to the products page or the sop page.

Now, we will have a look at the product page that is your shop page. You might be displaying a couple of things. Generally, any shopping website has few things that are displayed on the shop page. One of them is the product page, the next thing is the outer look of the products page.

Understand this, when a user visits your products page, they will surely see a certain number of products and nothing else. There are only images, the name of the product, and the reviews listed. Not to mention, the price is also listed but that’s not the thing we can change. Therefore, we won’t talk more about it. Instead, we will focus on the main part here.

Now, you can change all these things to increase the conversion.

Images are the best way to increase the rates and do CRO properly. You can upload the “Exact” product image instead of copying it from the internet. Further, you can also use the same image as the product image. This will allow you to increase the overall effect.

We will be seeing a lot of things here that you need to see. You need to ensure that things are working properly.


Page speed also matters a lot when it comes to CRO. If the page is not loading at a good speed, the visitors won’t click on the pages and they will not buy from you.

Therefore, you will get lesser conversion rates. Most of the users will not visit the website if it takes too much time to load. This is why you will have to ensure that your website is loading fast. If the loading speed is great, you will also see better SEO of the website.

You can surely optimize the loading speed. For that, you can compress the images and remove unwanted elements.

Trust and Branding

Trust is the second most important factor where you will have to focus on. If people don’t trust your website, they won’t buy from you. Hence, it won’t show any conversions.

You need to ensure that you win the trust f your customers. For that, you can show the testimonials and you can also show the reviews of the customers. Things like your social handles and contact details will also play a very important role here.

All these will also help you with the branding. It will increase the branding of the website. Once people know the name of your brand, they will refuse to buy from anywhere else. This is how you can increase the revenue as well as the revenue rate.

CRO Steps

Now, we will see all the possible steps using which you can do all these things.

Step 1:  Research

At first, you will have to do complete research where you will collect all the things that matter for CRO. Here, you will have to see what are the important factors that matter. Once you have enough research, you can then proceed further and see what are the next things to see.

Step 2: Analysis

You can do a complete analysis of your website.

The easiest way you can do this is by visiting your website as a user and noting down all the points that matter.  Note down all the things that you see. Here, you can create a complete report of all the things that can be changed,

You can write down if you were facing issues in visiting the website, etc.

The next thing you need to do is to check the same thing from your mobile phone. Don’t ignore the mobile. You can test your website from mobile to see if it’s working properly or not.

Step 3: Finding the Tools

You can then find the right tools that you can use. There are many tools available that will help you with CRO. You can integrate all of them into your website.

If you are using WordPress, Shopify, or any other CMS, you can simply use the plugins here. Once you have installed the plugins, you can configure them.

There are tools like Google search console which will help you in ensuring that your website is perfectly working on all the devices.

You can also run an SEO audit to determine the same thing.

Step 4: Implement

Now, it’s time to change the text, images, and doing all the things we have researched earlier. You will have to make all the changes here in this step.

Step 5: Testing

Now, this is an important part. You can’t directly decide that the website will perfectly work fine or not. There is no guarantee that your visitors will like the website and they will click on the CTA.

Here, you will have to see things that matter a lot. You will have to do the A/B testing. The A/B testing will determine that which of the website will work well.

A/B simply means that some of the visitors will see page A and the rest of the visitors will see B. You can see the rates and then decide which page you can keep. Discard the page that is not performing. In this way, you will get the best conversion rates.

Final Words

To conclude, this is how you can increase the CRO of the website. These are the steps that you can follow. With this, you will get better CRO which will increase the sales and revenue of the website.

Published On: April 25, 2021 / Categories: E-Commerce, Marketing /

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